Top Social Media Platforms to Boost Your Business in this Pandemic

The previous year, 2020, is counted as the most significant one in terms of increasing the importance of social media. The wave of COVID-19 pandemic was upon us, and it pushed more people to invest time online. The engagement on social media and favorable times to make a post were regulated. It has been considered as the new normal of work-from-home schedules. According to the statistics, over 3.6 billion people use social media in this year and the number is estimated to increase to 4.41 billion in the year 2025.

Therefore, whether you are a social media marketer or an entrepreneur, having knowledge on the best social media platforms is necessary if you want to boost your business. In order to make things easier for you, I have mentioned some top social media platforms to boost your business in 2021.

Facebook: The King of Marketing

Facebook is one of the most used social media platforms in the world, with approximately 2.7 billion MAU (Monthly Active Users). 90% of all the business marketers use this site in one way or another. It offers a large number of marketing and advertising opportunities to its users including engagement with the audience on a regular basis, up-to-date news, promoting sales through ads, collecting reviews, promoting the customer service via messenger, etc. 

There are different types of Facebook ads like: Carousel ads, that include more than one slideshow of images or videos; simple one image ads, that appear on the Facebook feed, etc. 

Also, Facebook provides the highest ROAS in terms of paid advertising as compared to other social media platforms. It accounts for 40% of annual digital display ad revenue, which is more than that of Google Pay-Per-Click.

At the same time, likes, shares, groups, and statistics of a specific post let advertisers know about their audience and to whom their ads are being displayed.

This is why Facebook is a crucial platform for any business or brand as its competence to increase the brand visibility is proved through stats.

YouTube: Marketing Through Videos

YouTube is the number one video-based platform, with over 2 billion registered users. Advertising through videos is an ideal method for B2B and B2C companies. 

Large number of people use YouTube to create content such as video tutorials, product reviews, instructional videos, educational videos, cooking videos, and many more. With YouTube, companies target a worldwide audience using different types of video ads including Trueview ads and In-stream ads which are being played before, during and after the YouTube video.

Apart from that, YouTube videos include touching content that can also help to maximize conversions. People usually buy from whom they trust, and through videos the chances of building trust are higher. According to the researchers, professional companies generate higher sales and leads through videos.

Apart from that, YouTube videos include touching content that can also help to maximize conversions.

People usually buy from whom they trust, and through videos the chances of building trust are higher. According to the researchers, professional companies generate higher sales and leads through videos.

Instagram: The Great Influencer

Instagram is the most liked channel among the people under 40 years old, with approximately 1 billion monthly active users. Instagram is affiliated and part of Facebook. People who create ads on Facebook have the option to display them on Instagram as well.  

This one is a valuable platform for creating a brand’s identity online through sharing photos and videos, and a treat of visual content for the audience. Sharing content on Instagram can encourage followers to buy and share products on their own feed, which the company can repost as part of their feed later on.

The app also provides a number of advertising options for marketers, including shopping tags, through which the customer can directly land on the website with a click, photo ads, video ads, carousel ads, story ads for paid marketing, and others.

The correct use of hashtags can also increase reach, and it can be done through Facebook as well.

Around 75% of U.S. based companies use Instagram for marketing purposes. 

LinkedIn: A Professional Way of Working

LinkedIn is the best social platform for lead generation because it connects nearly 706 million professionals in a single place. It is a profitable space for B2B advertising, as well as, for B2C companies, and It is considered as the best platform that allows marketers to qualify leads. 

LinkedIn also provides great advertising options including text ads, sponsored messages which are sent through LinkedIn’s messaging system, sponsored content, etc.

According to the stats, 96% of the B2B content marketers use LinkedIn for organic social media marketing.

The use of proper hashtags and connection to the right people can also help in maximizing your business growth on LinkedIn. A company’s active account can help in finding potential customers for any product, as well as, applicants for any job. Linkedin also has a particular niche related to marketing which makes it the strongest social media platform for business networking.

In the U.S., about 73% of people consider LinkedIn as the safest social media platform that protects their privacy and data.