Top 5 Digital Marketing Trends that Entrepreneurs Must Know for 2022
Digital marketing trends change with each passing year, and you are probably in the process of estimating and budgeting for the coming year’s digital marketing strategy of your company. There is a lot to be contemplated and, not to forget, we have just witnessed an unforeseen public health emergency that affected businesses, altered social values, and squeezed technological evolution into months instead of years.
For many businesses, 2022 will be a time to define their brand and examine ways to present themselves and their products that are unique, compelling, and, more importantly, innovative.
With this in mind, let’s see what digital marketing trends will shape in 2022, based on the experts:
Rise of Artificial Intelligence in digital marketing trends
Since early 2021, Artificial Intelligence (AI) has been the king and we can only see this grow for 2022. From Voice Search Engine Optimization to chatbots, AI will design an ever-changing environment where the customer can get more than automated payments and an embedded YouTube video.
AI is not only able to generate content that will optimize the company’s organic search ranking but also predict what customers are more likely to purchase in the future based on their previous browsing and buying history.
Therefore, by 2022 it will be important to use AI in combination with SEO and other digital marketing strategies if you are seeking to rank higher on search engines like Google.
Also, AI examines the overall performance of marketing campaigns, improves user experience with AI-driven chatbots, decreases the load of administrative tasks, and more, allowing you to save a lot of money and time.
Video Marketing
One of the most popular digital marketing trends is video marketing.
Video marketing has been very effective and will continue to grow over the next 5 to 10 years. According to video marketing statistics 2021, over 70% of the buyers have shared a brand’s video and more than 50% have claimed that they made an online purchase after watching a product’s video.
Whereas, Google also understands that sites with videos are more captivating and will shoot them higher in the search results.
Video has a higher conversion rate, promotes more customer engagement, and drives better return on investment (ROI) than other graphics including photos or illustrations. Marketers are compelled to use this information to create appealing content for their target audience, in order to generate sales.
And if you are not convinced yet, video production has become easier with hundreds of apps coming out every month, so you can produce videos with as little equipment like your phone. Just look at how popular Tik Tok has become!
Content Marketing
This digital marketing trend has been around for a while now, but with a lot of reason. About 95% of the B2B customers see content as a sign of trust when analyzing a business, which makes content marketing crucial for B2B marketers.
Planning, designing, and spreading useful and relevant content helps to engage and build a connection with your target audience. With both businesses and customers being bombarded with advertising all day long, presenting useful, educational information regarding a topic that attracts them is a great way to promote loyalty and keep them coming back to your site. In this way, content marketing has played a vital role in the marketing mix for both B2B and B2C marketers.
As an extra tip: don’t forget to include Google’s E-A-T Philosophy means Expertise, Authority, and Trustworthiness in your content while developing a content marketing strategy in digital marketing to improve your ranking online!
Social Messaging Applications
Let’s not forget about messaging apps in this list of digital marketing trends.
Social messaging apps have one of the largest audiences and should be a part of digital marketing strategy. According to e-Marketer, the number of messaging app users increased by 6.1% in 2021, having 3.09 billion users. We can only guess that this number will go up now that we are looking forward to a hybrid working model in which at least half of our interactions will be made through digital apps.
The sudden rise of social messaging apps is, without any second thought, because of the COVID-19 lockdowns that lead people to adopt digital means for communication with friends and family and is still dominating. WhatsApp reaches over 2 billion users per month and leaves behind Facebook Messenger in popularity in April 2021, but still, Facebook Messenger has a monthly reach of over 1.3 billion users.
With such increasing numbers, you can’t disregard the opportunity to attract the attention of people using social messaging apps with SMS campaigns. However, you need to determine each app’s reach and target audience.
Mobile Marketing
Mobile marketing shows a multi-channel approach that focuses on reaching a specific audience on their phones, IPads, and other mobile-related devices, through websites, SMS, MMS, apps, and social media, etc.
According to the e-Marketer, in the United States, mobile usage will elevate by almost 20% in comparison to desktop usage by 2022. Whereas, the number of people who have access to a reliable internet connection, specifically on mobile phones will increase by 10.6%. Therefore, focusing more on adding a mobile marketing strategy to your digital marketing plan is likely to boost your marketing endeavors.
Mobile Marketing increases the reach and engagement of the audience on your website, it is the cost-effective method for advertising and promoting your product and brand, and lastly, it drives sales.
With these digital marketing trends, you can craft effective and persuasive strategies to achieve your marketing objectives in no time!
